Dayta project believe that your personal information is yours
to consume, withhold, disseminate and manage as you see fit. GDPR and
other data protection and data privacy regulations will help with this,
especially in relation to marketing consent and 3rd party organisations
that manage data. However, it is not the intention of regulatory
authorities and legal frameworks to bludgeon businesses into avoiding
the use of our personal data but make clear their responsibilities and
the extent to which they are accountable for its use and safe-keeping,
building on previous complimentary regulations such as the Data Privacy
Directive (DPD), ePrivacy Directive and PECR.

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